16/05/25 - 25/07/25 (Week 6 - Week 14)
Andrea Choo Qin Hui (0366959)
Andrea Choo Qin Hui (0366959)
Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media
Campaign Branding
INSTRUCTIONS
PROJECT 3
In this task, we will bring together all the insights
from Task 1 and Task 2 to create a
full brand
campaign and presentation deck. We will start by developing a strong
key
visual that
captures the essence of our campaign, then apply it across both online
and
offline
platforms.
For the
online experience, we will design at least four touchpoints, including a
website,
social
media posts, and an introduction video, along with one additional
digital
element. We
will have to aim to create designs that are not only visually engaging
but
also
relevant to our target audience’s journey. To boost campaign engagement,
we will
also
produce short promotional videos (10–30 seconds) suitable for platforms
like
YouTube,
Instagram Stories and TikTok.
3 : Campaign Branding
While working on the website with Aidi, we
discovered that adding more posters helps
make the layout feel more complete and visually engaging, as it
would fill up the empty
spaces and strengthens the overall campaign identity, making the
website look more
dynamic and appealing to visitors.
Therefore, I decided to create additional
posters using the limited images Aidi and I
had of Angel to enhance the visual consistency and bring more
life to the website whilst
he worked on the video.
At first, I planned to use the current vertical
poster I had made previously for the
website but after having Mr. Fauzi review our website, he said
it would be better to add
the dates and content into the poster.
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| Figure 1.1 Old Vertical Poster |
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| Figure 1.2 New Vertical Poster |
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| Figure 1.3 Elements Made on Illustrator |
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| Figure 1.4 Poster on Photoshop |
I decided to remake it because the old
design didn’t have enough space to clearly show
all the important information. Now, the layout is more organized and easy to read,
while
still keeping a cool, eye-catching look. The bold text, bright colors
and fun
challenge
theme are made to grab attention quickly, especially from Gen Z users
on
TikTok
and Instagram. The star elements were designed and placed with
Gentle
Monster’s
aesthetic in mind, adding a touch of surreal and artistic flair that
aligns with
the
brand’s unique visual style.
Not only that, it clearly shows what the challenge is about, the dates and the
prize,
making it easier for people to join and get excited. I felt
like just the poster wasn't
enough, so I also decided to make a video of the TikTok dance
that will be used for the
campaign; putting it next to the poster.
・Updated Visuals :
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Figure 2.1 More A4 Posters |
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| Figure 2.6 New Vertical Poster |
Figure 2.7 TikTok Challenge Video
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| Figure 2.8 TikTok Challenge Video on After Effects |
Video downloaded from DOLLA's official
TikTok page : link
・How it Looks on the Website :
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| Figure 3.1 Visuals On Website #1 |
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| Figure 3.2 Visuals On Website #2 |
・Website :
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| Figure 4.1 Angel x Gentle Monster Website on Wix |
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・Video :
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FINAL SUBMISSIONS
・A4 Poster(s) :
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| Figure 6.1 Final A4 Poster |
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| Figure 6.2 Final A4 Poster for Website #1 |
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| Figure 6.3 Final A4 Poster for Website #2 |
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| Figure 6.4 Final A4 Poster for Website #3 |
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| Figure 6.5 Final A4 Poster for Website #4 |
・Vertical Poster :
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| Figure 7.1 Final Vertical Poster |
・Multiple Instagram Posts :
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| Figure 8.1 Final Square Grid Instagram Posts |
・Website :
Final Website
Link
・Video Campaign :
Figure 10.1 Final Video Campaign
Final Video Campaign Link
・Slides :
Figure 11.1 Final Gentle Monster Slides
REFLECTIONS
Experience: For Project 3, Aidi and I worked together to create a full digital campaign for Gentle Monster, with Angel from DOLLA as our muse. This time, our focus was on building a campaign website and producing a video to match our Y2K-inspired theme. Aidi was in charge of editing the video, while I focused on designing and building the website using Wix. Although Wix was easy to use at first, it still took time to fine-tune the layout, customize the design and make sure everything felt cohesive with the campaign visuals. Working separately but towards the same goal made the process more efficient and it was rewarding to see how the website and video came together to reflect our overall concept.
Observations: While working on the website, I noticed that having a clear visual direction made the design process smoother. Because our theme was already well-developed through our moodboard, it helped guide the layout, font choices and color scheme. Wix offered helpful templates, but I had to make a lot of adjustments to match the campaign’s aesthetic. I also realized that simple interactions like hover effects and image placements made the site feel more polished and interactive.
Findings: This project taught us the importance of teamwork and consistent visual branding across different platforms. I learned how to navigate Wix and turn a design concept into an actual, functional website that aligns with a brand's identity. It also made me more aware of how layout and usability affect how people experience a campaign online. At the same time, watching how Aidi’s video brought our concept to life visually helped me understand how video and web design can support and strengthen each other. Overall, Project 3 gave us a better grasp of how to build a full digital campaign from the ground up.
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