21/04/25 - 25/07/25 (Week 1 - Week 14)
Andrea Choo Qin Hui (0366959)
Andrea Choo Qin Hui (0366959)
Digital and Social Media Communication / Bachelor of Design (Hons) in
Creative Media
Final Compilation
INSTRUCTIONS
FINAL COMPLIATION
Task 1 : Brand Information (Week 1 - 6)
・Week 1 - 2 :
In the first week of class, I teamed up with
Aidi, Razique, Aliah and Myra to discuss
potential clients we could reach out to for a possible
collaboration.
|
| Figure 1.1 Final List of Possible Clients |
Since I was the one who recommended Underscore Cafe/Coffee and Bijou Cafe, I took
the obligation to personally private message them on Instagram, hoping for
a response.
|
|
Figure 1.2 Message to Underscore Cafe/Coffee |
|
|
Figure 1.3 Message to Bijou Cafe |
However, after waiting for around two weeks without any response, I decided to explore
other potential clients to ensure we didn’t fall behind on
our project timeline. Since we
had a long list of potential clients, I was sure that at
least 1 or 2 would respond to our
enquiries.
・Week 3 - 4 :
|
| Figure 1.4 Response from 28 Studio |
had to make our choice between the two.
|
|
Figure 1.5 Voting |
・Week 5 - 6 :
|
| Figure 1.6 Confirmation Message from 28 Studio |
Ultimately, we ended up working with 28
Studio, a creative space located in Setapak.
After selecting them as our ideal client, we began
preparing a Brand Information slide
on 28 Studio for the rest of our peers and Mr. Azrizal
to get to know the cafe better.
|
| Figure 1.6 Making the Slides |
| Figure 1.7 Final 28 Studio Brand Information Canva Slides |
Link to Slides on Canva
We had planned to go to the cafe on the weekend
(10/05) for the meeting to discuss our
plans we'd
like to do with their cafe. But due to other plans, I wasn't able to make
it to
the
meeting. Fortunately, the others had updated me on what they talked about
with 28
Studio.
Task 2 : Empathy Mapping & Persona (Week 5 - 7)
Before starting on our slides, we decided to split the
tasks of our 3 main personas:
young
professionals, community driven locals and finally event seekers
and
professionals. Again, these tasks were divided by voting between us
5.
|
| Figure 2.1 Voting for Persona |
After the voting had been finalised, I decided to get straight to work on my part of the
slides.
|
| Figure 2.2 Making the Slides |
| Figure 2.3 Final 28 Studio Persona Canva Slides |
Link to Slides on Canva
Task 3 : Content Planning (Week 7 - 12)
We had loads of ideas that we found
suitable for 28 Studio, sending them into our
WhatsApp group chat where everyone could take a look at the
video first before we
transferring them into our planning sheet, where we organised
each video concept and
assigned roles, deciding who would star in which video.
|
| Figure 3.1 Planning Sheet |
| Figure 3.2 Entire Planning Embedded Sheet |
Link
to Planning Sheet
After the
initial meeting with 28 Studio, we consistently went to the cafe every
week
from Week 5
to 7 to film content videos.
・Week 7 :
|
| Figure 2.3 Week 7's Content Sheet |
|
| Figure 2.4 BTS Shots from Week 7 |
Week 7's Videos :
1.
"I'll pay" - Posted on
Tiktok (1,354 views)
3. "30
photos for promo" - Posted on
Tiktok (1,473 views)
・Week 8 :
|
| Figure 2.5 Week 8's Content Sheet |
|
| Figure 2.6 BTS Shots from Week 8 |
Week 8's Videos :
2.
"1 min recorded event" - Posted on
Tiktok
(969 views)
・Week 9 :
|
| Figure 2.7 Week 9's Content Sheet |
|
| Figure 2.8 BTS Shots from Week 9 |
Week 9's Videos :
1.
"Save money" - Posted on Tiktok (1,696 views)
3.
"Drink transition" - Posted on Tiktok (2,384 views)
・Week 11 :
|
| Figure 2.9 Week 11's Content Sheet |
(No BTS Shots available for Week 11)
Week 11's Videos :
1.
"Group posting" - Posted on Tiktok (9,245 views)
3.
"Cool TikTok Idea" - Posted on Tiktok (1,725 views)
・Week 12 :
|
| Figure 2.10 Week 12's Content Sheet |
(No BTS Shots available for Week 12)
Week 12's Videos :
1.
"Which one is latte" - Posted on Tiktok (5,541views)
3.
"Maketing needs content" - Posted on Tiktok (616 views)
4.
"Cheers with 28 Studio cups" - Posted on Tiktok (1,054 views)
Everything that was recorded was put into our Google
Drive where we could keep track
of all
the content we made each week.
Link to Google Drive
| Figure 2.11 Final 28 Studio Canva Slides |
Task 4 : Final Presentation (Week 14)
| Figure 3.1 Final 28 Studio Canva Slides |
Link to Canva Slides
| Figure 3.2 Final 28 Studio Presentation Video |
REFLECTIONS
Experience: Working with the café to manage their social media content was a good learning experience, but it was also a bit tiring since we had to go to Setapak almost every week. The travelling took a lot of energy, especially with our other assignments going on. Even though it was exhausting at times, it was rewarding to see our skits posted and gaining attention on their social media pages.
Observations: The cafe’s social media page was already quite aesthetic and visually consistent, so our focus was more on creating video content rather than fixing the overall look. We observed that while their feed looked nice, it lacked dynamic content like reels or videos that could show more of the cafe’s personality and atmosphere. To fill that gap, we mainly produced skit-style videos, short, lighthearted clips that often involved staff or ourselves acting out funny or relatable scenarios. These were usually filmed during 28 Studio’s events, along with other clips like drinks being made. This type of content helped bring a more engaging and playful energy to the page. We also noticed that videos performed better in terms of reach and engagement, especially when paired with trending audio or casual, Gen Z-style captions.
Findings: We found that creating skit-style videos was a fun and effective way to showcase the café’s atmosphere and engage with their audience. Compared to traditional product shots or aesthetic photos, skits allowed us to add humor and personality to the content, making the brand feel more relatable and lively. Even though it took extra effort to plan, script and film each video, the results showed that this kind of content was more memorable and shareable. We also learned that staying updated with trending formats and sounds on social media helped boost reach and relevance. Overall, skit content helped give the cafe a unique voice that stood out from typical cafe pages.
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