Digital Photography & Imaging - Week 9 : Conceptual Product Photoshoot

21/11/2023 (Week 9)
Andrea Choo Qin Hui (0366959)

Digital Photography & Imaging / Bachelor of Design (Hons) in Creative Media
Week 9 : Conceptual Product Photoshoot

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Instructions

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Lecture

Digital Surrealism

           Realism vs Surrealism - Realism: Topics covered include those of the everyday, 

                                                                         commonplace world, or "reality." Almost without fail, 

                                                                         it adopts a mundane and unremarkable subject and 

                                                                         concept. Being creative isn't necessary because it's not 

                                                                         'real'.

                                                      - Surrealism: Realism with a twist. It seeks to disrupt the 

                                                                               commonplace and what we call reality while 

                                                                               exploring the subconscious mind, with subjects 

                                                                               focussing on dream-images.

Figure 1.1 Realism (Left) vs Surrealism (Right)

Surrealism

           Surrealism rejects reason. Surrealist art, which translates to 'super-realism' in French, is 

           characterised by unusual visuals and bizarre juxtapositions and is inspired by dreams 

           and the subconscious mind. 

           Salvador Dalí and other surrealists advocated for dream imagery and free association, 

           fueled by Freud's ideas and the defiant Dada art movement. 

Figure 1.2 Surrealism

Dadaism 

           An anti war art movement with art works that is  satirical and nonsensical in nature.

           Salvador Dalí was a Spanish Surrealist painter and printmaker known for exploring

           subconscious imagery.

What is Digital Surrealism?

            The surrealist movement was characterised by an emphasis on the artist's own ideas as

            mediums of expression. Today, surrealism is considered a leading trend in digital art.

How to Start Creating Surrealism Artwork?

            - Dream like scenes and symbolic images

            - Unexpected, illogical, juxtapositions

            - Bizzare assemblages of ordinary objects

            - Primitive or child like designs

           With Photoshop, even someone with a basic understanding of photomontage may easily

           create surrealist visuals.

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Tutorial

Moving Imagery

Figure 2.1 How to Create Loop Animations For IG Stories

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Practical

Project 2B

           This week's exercise is Conceptual Product Photoshoot. First and foremost is to create a

           conceptual product photoshoot using various lighting techniques. Next is to find an

           interesting subject and shoot it using suitable lighting techniques. Third, is to create a

           photo manipulation of the subject using Photoshop to make it interesting. Finally,

           explain the concept and the process of the development.

           References:

Figure 3.1 Visual References

           References' Links:

            #1 - https://pin.it/46LBHKS

            #2 - https://pin.it/29urlqR

            #3 - https://pin.it/u2bUj3k

           Ideas & Sketches:

Figure 3.2 Sketch #1

Figure 3.3 Sketch #2

Figure 3.4 Sketch #3

           Chosen Images:

Figure 3.5 Chosen Sketch #2

Figure 3.6 Close-Up of Knife

Figure 3.7 Close-Up of Heels

           Photo Manipulation in Photoshop:

Figure 3.8 Step 1

Figure 3.9 Step 2

Figure 3.10 Step 3

Figure 3.11 Step 4

Figure 3.12 Step 4

Figure 3.13 PDF of the Steps

Final Project 2B

Figure 3.14 Final Conceptual Product Photoshoot

Figure 3.15 Final Conceptual Product Photoshoot PDF