Advanced Interactive Design - Task 1

23/04/26 - 07/06/26 (Week 1 - Week 7)
Andrea Choo Qin Hui (0366959)

Advanced Interactive Design / Bachelor of Design (Hons) in Creative Media

Task 1

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INSTRUCTIONS

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TASK 1

             Thematic Interactive Website Proposal for Brand Engagement. A thematic interactive 

             website is a website that focuses on a specific theme or concept with the aim of 

             incorporating interactive elements to interact with users. Most such websites utilize 

             multimedia such as videos, animations, interactive graphics displayed on the page, or 

             other clickable elements which have interactive components that provoke the user. This

             dynamic experience is meant to keep the user interested in addition to the thematic 

             concept. Themes in such websites vary from educational, cultural, promotional 

             campaigns to product launch. For example, a thematic interactive site could be a 

             museum. Users can go through a virtual exhibition space through interactive tours, 

             games simulation, or questionnaires. In the event that it is a movie, the site can 

             simulate movie universes offering virtual tours through time and space, or any other 

             subject previously created in the movie. The aim of any such site is to keep the user 

             engaged in the medium through interactive exploration.

             ・Requirements : 

             1. A specific product of a particular brand launch/special (i.e.: Nike brand new shoe), 

             Beauty product launch (i.e.: Sephora compact powder)

             2. Movie promotion

             3. A game release promotion

             4. Gallery/Museum exhibit launch

             5. Band/Artist latest release

The Initial Proposal

Figure 1.1 Initial Proposal for Thematic Website

              Link to Proposal Slides

             This was my initial website proposal for Mr. Shamsul. I explored several concepts but 

             was initially unsure which idea would be the most suitable for a website project. The 

             concepts I selected were based on my current interests, including ILLIT’s newest 

             album, Tomodachi Life: Living the Dream and Persona 5.

             After receiving feedback from Mr. Shamsul, I decided to remove the ILLIT album 

             concept from consideration due to the fact that they already have a website and focus 

             on the two game-based ideas instead: Tomodachi Life: Living the Dream and Persona 

             5. Both concepts offered unique opportunities for website design, so I further evaluated 

             them based on their content potential, visual appeal and suitability for the project's 

             requirements before making a final decision.

The Second Proposal

Figure 1.2 Second Proposal for Thematic Website

              Link to Proposal Slides

             For the second proposal, I included a flowchart to illustrate the planned structure and 

             user journey of the website. While developing the flowchart for Tomodachi Life: Living 

             the Dream, I realized that the game did not provide enough content to create a website 

             with sufficient depth and variety. 

             Initially, Mr. Shamsul encouraged me to proceed with the Tomodachi Life: Living the 

             Dream concept because of the customization features I planned to incorporate. 

             However, after further consultation and discussion, we agreed that Persona 5 would be 

             a stronger choice as it offers a richer narrative, more characters and a wider range of 

             content that could be effectively translated into a comprehensive and engaging website.

The Final Proposal