Typography - Task 2 : Typographic Exploration and Communication

on
10/11/23 - 24/11/23 (Week 7 - Week 8)
Andrea Choo Qin Hui (0366959)
Typography / Bachelor of Design (Hons) in Creative Media
Task 2 : Typographic Exploration & Communication


LECTURES

All lectures are completed in Task 1. 

INSTRUCTIONS



TASK 2

            Before doing anything, I had brainstormed what I could do for the headlines of this 
            exercise. After that, I proceeded to sketch out my ideas. 

Figure 1.1 Sketch of Headlines (15/11/2023)



Figure 1.2 Sketch of Layout pt1 (15/11/2023)

Figure 1.3 Sketch of Layout pt2 (15/11/2023)


Figure 1.4 Digitalised Headline (15/11/2023)



Layouts (Before Feedback)
Figure 1.5 Layout #1 (15/11/2023)


LAYOUT #1
HEAD
Font/s: Universal LT Std Bold & Bodoni 72 Book (subtext)
Type Size/s: 54 pt (unite), 19 pt (to visualise a better world) & 12 pt (subtext) 

BODY
Font/s: ITC Garamond Std
Type Size/s: 12 pt
Leading: 12 pt
Paragraph spacing: 12 pt
Characters per-line: 61 characters
Alignment: Justify with last line aligned left
Margins: 10 mm
Columns: 2
Gutter: 5 mm


Figure 1.6 Layout #2 (15/11/2023)


LAYOUT #2
HEAD
Font/s: Universal LT Std Bold & Bodoni 72 Book (subtext)
Type Size/s: 60 pt (unite), 4 pt (to), 17 pt (visualise), 8 pt (a better world) & 12 pt (subtext)


BODY
Font/s: ITC Garamond Std
Type Size/s: 12 pt
Leading: 12 pt
Paragraph spacing: 12 pt
Characters per-line: 57 characters
Alignment: Justify with last line aligned left
Margins: 10 mm
Columns: 3
Gutter: 5 mm


Sketches (After Feedback)
            After receiving feedback from Mr. Vinod, I had realised that I did not emphasise any 
            words from the headline. I then made another sketch, where it emphasises the word 
            'unite'.


Figure 1.7 New Sketch of Headline (15/11/2023)


Figure 1.8 Digitalised Sketch (15/11/2023)


Figure 1.9 Outline of Digitalised Sketch (15/11/2023)


            As there are many 'straight lines' in unite, I kerned the letters 'U', 'N', 'T' and 'E' 
            together. By doing this, it looks like they are united and standing together.  


Figure 1.10 New Sketch of Layout pt1 (15/11/2023)


Figure 1.11 New Sketch of Layout pt2 (15/11/2023)


Layout (After Feedback)

Figure 1.12 Layout #1 (15/11/2023)


LAYOUT #1
HEAD
Font/s: Universal LT Std Bold (unite) Universal LT Std Roman ( to visualise a better world) & 
               Bodoni 72 Book (subtext)
Type Size/s: 88 pt (unite), 13 pt (to visualise a better world) & 15 pt (subtext)


BODY
Font/s: ITC Garamond Std
Type Size/s: 12 pt
Leading: 12 pt
Paragraph spacing: 12 pt
Characters per-line: 62 characters
Alignment: Justify with last line aligned left
Margins: 10 mm
Columns: 3
Gutter: 5 mm


Figure 1.13 Layout #2 (15/11/2023)


LAYOUT #2
HEAD
Font/s: Universal LT Std Bold (unite) Universal LT Std Roman ( to visualise a better world) & 
               Bodoni 72 Book (subtext)
Type Size/s: 88 pt (unite), 13 pt (to visualise a better world) & 15 pt (subtext)


BODY
Font/s: ITC Garamond Std
Type Size/s: 12 pt
Leading: 12 pt
Paragraph spacing: 12 pt
Characters per-line: 62 characters
Alignment: Justify with last line aligned left
Margins: 10 mm
Columns: 3
Gutter: 5 mm


Final Task 2 : Typographic Exploration & Communication

Figure 1.14 Final Layout (15/11/2023)


Figure 1.15 Final Layout PDF (15/11/2023)


Figure 1.16 Final Layout with Grid (15/11/2023)



Figure 1.17 Final Layout with Grid PDF (15/11/2023)


FEEDBACK

Week 7
            General Feedback: Paragraphs of text should not be in bold
            Specific Feedback: Should not use fully justify for the paragraph of text

REFLECTIONS

Experience: Before doing task 2, I thought it was going to be easy as it was just formatting the headline and paragraph and as I was doing it, it had hit me that it was going to be harder than it looked like. It takes lots of creative thinking to think of a suitable headline especially one where we had to emphasise a word. Mr. Vinod also gave feedback on what to avoid while formatting, for example: 'rivers' and to not use fully justify as it will be harder for readers to read it. 

Observation: Everyone has different ideas on how they can execute their formatting and layouts. I also realised that through sketching your ideas out, it can be easier to format the layout as you have a clear idea on what you want. During the feedback session from Mr. Vinod, he had help me realised that I did not incorporate my emphasis on a word from the headline. 

Findings: I found that whatever I have learnt in the previous task, Task 1 is used in Task 2 as well. As Mr. Vinod has given us plenty of practice in the first task, it was easier for me to complete this one, but I had some difficulty with it as it requires a lot of creative thinking to come up with a design for the layout.  

FURTHER READINGS

Figure 1 The Vignelli Canon by Massimo Vignelli


            I have covered the first two chapters: 'Semantics' and 'Syntactics' of 'The Intangibles' in 
            the first blog. This is a continuation on the first section, 'The Intangibles'. 

Discipline
            Discipline is required for detail-orientedness. Vignelli believes that sloppiness, 
            carelessness, and postponement have no place here. He continues on saying that the 
            creative process requires our undivided attention and patience and it doesn't matter 
            how good a design is; without discipline, it will be subpar.

            This paragraph emphasises how discipline is the process of regulating one's own actions
            according to predetermined rules. All the way through the design process, this suite of 
            tools ensures consistency. 
            
Responsibility 
            Vignelli expresses that graphic designers prioritise responsibility as a means of 
            achieving economic awareness and finding the best answer to a problem. Too often, 
            designers or clients develop extravagant printed pieces to appease their egos. 

            He adds on saying that designers have three levels of responsibility: 
            - First, to ourselves, the project's and its parts' integrity.
            - Second, to the Client, to find an efficient and cost-effective solution to the problem.
            - The third is to the general public, who will ultimately be buying and using the product. 

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