31/10/2023 (Week 6)
Andrea Choo Qin Hui (0366959)
Andrea Choo Qin Hui (0366959)
Digital Photography & Imaging / Bachelor of Design (Hons) in Creative Media
Week 6 : Recolouring Black & White
Week 6 : Recolouring Black & White
Instructions
Lecture
Poster Design
Introduction: A designer must abide by the principles of design in order to produce an
appealing and functional composition. Emphasis, Balance and
Alignment, Contrast, Repetition, Proportion, Movement, and
White Space are the basic design principles.
These guidelines are not necessary for a design to be considered 'good'. Some truly
amazing designs defy one or more design principles to produce a visually striking and
impactful piece of art.
7 Principles of Poster Design
1. EMPHASIS: An efficient and aesthetically pleasing composition is the result of
adhering to the principles of design.
2. BALANCE & ALIGNMENT: An efficient and aesthetically pleasing composition is the
result of adhering to the principles of design.
3. CONTRAST: When we say a design 'pops', what we really mean is that it has
contrast. It transcends the printed page and remains etched in your
mind. Using contrast in your design helps to break up the space and
highlight different parts. If you want your elements to complement each
other and be legible, the background colour should be drastically
different from their colours.
4. REPETITION: Repetition becomes inevitable when you restrict yourself to just two
striking fonts or three vibrant colours. It is commonly believed that a
design is strengthened and brought together by repetition. The use of
blue italic sans-serif for a single element on a band poster could give
the impression of a mistake. Once you've established a motif and
three elements are rendered in blue italic sans-serif, you regain
command of your design.
5. PROPORTION: An element's proportion refers to its visual weight and size in relation
to other elements in the composition. When working on a design, it's
usually best to tackle it in chunks rather than all at once.
6. MOVEMENT: What we mean when we talk about movement in composition is the art
of directing the viewer's gaze from one part of the piece to another in a
way that conveys the intended meaning. Movement creates the story
or the narrative of your work.
7. WHITE SPACE: Only white space, often known as negative space, addresses the
absence of content. The empty area around your composition's
pieces is called white space. It might be a dangerous zone for new
designers. Giving a piece more space to breathe is a surefire way to
take it from middling to great.
Figure 1 7 Principles of Design
Tutorial
Photography Basic
Figure 2.1 Photography Basics in 10mins
Figure 2.2 Creative Product Photography at Home
Figure 2.3 Shooting a Bottle with ONE Continuous Light
Figure 2.3 Shooting a Bottle with ONE Continuous Light
Practical
Project 2 (pt1)
In this exercise, Mr. Fauzi wanted us to recolour the black and white pictures he had
given us in the google drive. He also included the slides and youtube videos so that we
can understand what to do better.
Figure 3.1 B & W Recolouring Tutorial
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| Figure 3.2 Black & White (Before) |
Final Project 2 (pt1)
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| Figure 3.3 Coloured (After) |
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| Figure 3.4 Layers |
Project 2 (pt2)
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| Figure 4.1 Black & White (Before) |
Final Project 2 (pt2)
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Figure 4.2 Coloured (After)
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| Figure 4.4 Layers pt2 |
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