23/09/24 - 00/00/24 (Week 6 - Week 9)
Andrea Choo Qin Hui (0366959)
Andrea Choo Qin Hui (0366959)
Brand Corporate Identity / Bachelor of Design (Hons) in Creative
Media
Task 3 : Brand Positioning & Applications
INSTRUCTIONS
TASK 3
Task 3 : Brand Positioning & Applications
Task 3 is a continuation of Task 2, where we
have to:
- Write a logo rationale
- Mention keywords articulated in the brand profile that describe the
brands core-
values
- Create a mood board (colour, visual and typography)
Brand Positioning
Figure 1.1 Brand Positioning Slides
Applications (Corporate Stationary)
・Envelope :
|
| Figure 2.1 Draft Envelope Mockup |
Ms. Lilian said that my envelope was good, it matches my brand.
(classy/elegant).
|
| Figure 2.2 Final Envelope Mockup |
・Business Card :
|
| Figure 2.3 Draft Business Card Mockup |
Like the previous feedback Ms. Lilian gave, the business card matches my brand again
and she said that
she liked the emboss effect of the double Ds in the
background.
|
| Figure 2.4 Final Business Card Mockup |
In the final mockup, I just made the front and back of the cards bigger as I felt that it
was way too
small.
・Invoice :
|
| Figure 2.5 Invoice Draft Design |
it doesn't match the fonts I've used previously in the business card. She also
said that
there was no
need to include the payment method and that I should try to fill
the
bottom of the
page more.
|
| Figure 2.6 Final Invoice Design |
|
| Figure 2.7 Final Invoice Mockup |
payment method
and made the terms and conditions relevant to my brand. I also
made
the website at
the bottom bold.
・Letterhead :
|
| Figure 2.8 Letterhead Draft Design |
For my letterhead, Ms. Lilian said that the top looks too empty and that I could do
better than
that to improve it. Just like the invoice, she said that I've used too
many
irrelevant
typefaces and that I should make all the typefaces the
same.
|
| Figure 2.9 Final Letterhead Design |
|
| Figure 3.10 Final Letterhead Mockup |
more
sophisticated in a way. All the typefaces matches the ones used in
the other
mockups as
well.
Applications (Collateral)
・Perfume Bottle :
|
| Figure 3.1 Final Perfume Bottle Mockup |
|
| Figure 3.2 Close-Up of Perfume Label |
Since my brand sells perfume, of course I would need
to design a perfume bottle, but it
was quite
difficult for me to find a perfume mockup that looked minimalistic
and was
also free.
But eventually, I did come across the perfect one.
To match the all the emboss effect going on in most of my designs already,
I decided to
make the perfume label the same effect as well.
・Perfume Box :
|
| Figure 3.3 Final Perfume Box Mockup |
|
| Figure 3.4 Close-Up for Perfume Box Design |
To match the perfume bottle, I created a perfume box mockup with the same emboss
effect all over the
box, making it look classy and timeless. I wanted to choose an
image
that matches my
brand name 'Dew & Dusk' but I couldn't find one that fit into
the
brand's aesthetic,
so I settled for the next best thing.
・Paper Bag :
|
| Figure 3.5 Final Paper Bag Mockup |
|
| Figure 3.6 Close-Up for Paper Bag Design |
I wanted the bag to have an expensive feel to it, kinda like bags you would get when you
purchase from a
luxury store. Instead of doing an emboss effect like the other designs,
I
opted for a more
glossy look which makes the bag have an expensive feel.
・Wrapping Tissue Paper :
|
| Figure 3.7 Final Wrapping Tissue Paper Mockup |
|
| Figure 3.8 Close-Up for Wrapping Tissue Paper |
|
| Figure 3.9 Close-Up for Sticker |
To go pair with the paper bag, I decided to use one of my
patterns derived from my
logo, taken from
task 2.
Applications (Collateral)
・Website :
|
| Figure 4.1 Dew & Dusk Website |
|
|
|
Figure 4.3 Dew & Dusk Website PDF
PDF file is too big, need to view in separate
tab.
・Instagram Page :
|
| Figure 4.4 Dew & Dusk Instagram Page |
|
| Figure 4.5 Dew & Dusk Instagram Page Mockup |
| Figure 4.6 Dew & Dusk Instagram Page PDF |
・Website & Instagram Page :
|
| Figure 4.7 Mockup for Website & Instagram Page |
Applications (Environment Graphics)
・Window Sign :
|
| Figure 5.1 Window Sign Mockup |
・Poster :
|
| Figure 5.2 Final Poster Design |
| Figure 5.3 Final Poster Design PDF |
|
|
Figure 5.4 Final Poster Mockup |
|
| Figure 5.5 Poster Inspiration |
I wanted to make the poster have a timeless and luxurious feel like the ones shown
above.
For my perfume mockup to blend in properly with the image I
chose, I played
around
with the levels and curves in photoshop until I got the results
I was satisfied
with.
|
| Figure 5.6 Levels |
|
| Figure 5.7 Curves |
I also added a shadow by using an eclipse > effects > gaussian blur below the perfume
for
more dimensions to the poster.
|
| Figure 5.8 Shadow of Perfume |
|
| Figure 5.9 Original Image |
Original Image can be found here
Final Task 3 : Brand Positioning & Applications
Applications (Corporate Stationary)
Figure 6.1 Combined Corporate Stationary PDF
Applications (Collateral)
Figure 6.2 Combined Collateral PDF
Applications (Digital Presence)
Figure 6.3 Combined Digital Presence PDF
Applications (Environmental Graphics)
Figure 6.4 Combined Environmental Graphics PDF
FEEDBACK
Week 7
Specific Feedback: Ms. Lilian liked the emboss on the business card, but since I
should finish everything else (website, merch etc by week 9).
Week 8
Specific Feedback: Independent learning week, no class.
Week 9
Specific Feedback: No need to use so many different fonts in my mockups (invoice &
letterhead), stick to the ones I have already used in the business
card.
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