Brand Corporate Identity - Task 4

on
25/11/24 - 13/12/24 (Week 10 - Week 12)
Andrea Choo Qin Hui (0366959)
Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media
Task 4 : Brand Guideline

INSTRUCTIONS


TASK 4

Task 4 : Brand Guideline

             Task 4 is a continuation of Task 2 and 3, where we have to create a brand guidelines
             for our brand. Since my brand (customisable perfume) Dew & Dusk, reflects elegance, I
             wanted my brand guidelines to be minimalistic and also sophisticated at the same 
             time. 

Figure 1.1 Moodboard for Brand Guidelines

             Reference:
             #1 - https://pin.it/4OYuj20Ub
             #2 - https://pin.it/56IhX4R0x


             Week 10 Progress: 

Figure 1.2 Week 10 Progress of Brand Guidelines


             Week 11 Progress: 
Figure 1.3 Week 11 Progress of Brand Guidelines

             Week 12 Progress: 

Figure 1.4 Week 12 Progress of Brand Guidelines


Final Task 4 : Brand Guidelines
             *Document is best viewed downloaded and on Google Chrome. 

Figure 2.1 Final Brand Guidelines PDF

Figure 2.1 Final Brand Guidelines Indesign Viewer

FEEDBACK

Week 10
            Specific Feedback: Should rethink the orange used, Ms. Lilian said that it doesn't
                                                     really match my brand image and it clashes with the dark red.

Week 11
            Specific Feedback: Shouldn't use justification for my body text as it created alot of
                                                     gaps in the paragraphs. Ms. Lilian also told me to remove the
                                                     word 'content' in my landing page as the next page is already the
                                                     table of contents. Ms. Lilian recommended to stick with a white
                                                     background against the dark red text, as it makes it more
                                                     readable for the entire Logo System part. Since I had a different
                                                     font size for every page, Ms. Lilian also told me to maintain one
                                                     font size for everything. She also told me to use more images in
                                                     my brand guidelines but try not to use the ones we made for task
                                                     3. For logo minimum size, I shouldn't screenshot it as the size
                                                     won't be accurate. Finally, my brand guidelines have to have
                                                     working navigation by next week.

Week 12
            Specific Feedback: Ms. Lilian had reminded me that I have to include brand
                                                     personality and logos do's and don'ts. When I was showing my
                                                     brand guidelines to Ms. Lilian, my navigation wasn't working, so
                                                     she instructed me to double check it before I upload my work.

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