25/11/24 - 13/12/24 (Week 10 - Week 12)
Andrea Choo Qin Hui (0366959)
Andrea Choo Qin Hui (0366959)
Publishing Design / Bachelor of Design (Hons) in Creative Media
Task 3B : Brand Guideline
INSTRUCTIONS
TASK 3B
Task 3B : Brand Guideline
Task 3B is a continuation of Task 2
and 3 in Brand Corporate Identity, where we
have
to create a brand guidelines for our brand. Since my brand (customisable perfume)
Dew & Dusk, reflects elegance, I wanted my brand
guidelines to be minimalistic and
also sophisticated at the same time.
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| Figure 1.1 Moodboard for Brand Guidelines |
Reference:
Week 10 Progress:
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Figure 1.2 Week 10 Progress of Brand Guidelines |
Week 11 Progress:
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Figure 1.3 Week 11 Progress of Brand Guidelines |
Week 12 Progress:
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Figure 1.4 Week 12 Progress of Brand Guidelines |
Final Task 3B : Brand Guidelines
Book Thumbnail
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| Figure 2.1 Thumbnail #1 |
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Figure 2.2 Thumbnail #2 |
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Figure 2.3 Thumbnail #3 |
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Figure 2.4 Thumbnail #4 |
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Figure 2.5 Thumbnail #5 |
| Figure 2.6 Thumbnail PDF |
Final Brand Guideline
*Document is best viewed downloaded and on Google
Chrome.
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Figure 3.1 Final Brand Guidelines PDF |
Figure 3.1 Final Brand Guidelines Indesign Viewer
Final Brand Guideline (JPEG)
FEEDBACK
Week 10
Specific Feedback: Should rethink the orange used, Ms. Lilian said that it doesn't
really match my brand image and it clashes with the dark red.
Week 11
Specific Feedback: Shouldn't use justification for my body text as it created alot gaps
in the paragraphs. Ms. Lilian also told me to remove the word
'content' in my landing page as the next page is already the table
of contents. Ms. Lilian recommended to stick with a white
background against the dark red text, as it makes it more
readable for the entire Logo System part. Since I had a different
font size for every page, Ms. Lilian also told me to maintain one
font size for everything. She also told me to use more images in
my brand guidelines but try not to use the ones we made for task
3. For logo minimum size, I shouldn't screenshot it as the size
won't be accurate. Finally, my brand guidelines have to have
working navigation by next week.
Week 12
Specific Feedback: Ms. Lilian had reminded me that I have to include brand
personality and logos do's and don'ts. When I was showing my
brand guidelines to Ms. Lilian, my navigation wasn't working, so
she instructed me to double check it before I upload my work.
REFLECTIONS
Experience: This task has been a mix of challenges and growth
opportunities. Each week, Ms. Lilian’s detailed
feedback helped me refine my work and pay closer
attention to aspects of design that I previously
overlooked. Despite some struggles with consistency
and technical issues, I’ve gained valuable insights
into creating cohesive brand guidelines.
Observations: I observed that even small details like font size and
alignment can significantly impact the overall
presentation of a project. Consistency in design is
crucial for professional output. The feedback also
emphasized the importance of practical elements, such
as accurate logo sizing and functional navigation,
which are often overlooked in favor of aesthetic
concerns.
Findings: Through this process, I learned:
- The importance of
maintaining a consistent visual identity across all
materials.
- The value of prioritizing readability and usability
in design decisions.
- How to implement effective navigation for digital
documents.
- The need to align design choices, like color
schemes and font sizes, with the
brand’s image and goals.
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