Packaging and Merchandising Design

21/04/25 - 00/00/25 (Week 1 - Week )
Andrea Choo Qin Hui (0366959)

Packaging and Merchandising Design / Bachelor of Design (Hons) in Creative Media

Project 1 (Designing Custom Boxes for Non-Boxed Items)

INSTRUCTIONS

For Project 1, we have to choose two small, everyday items from your surroundings that

do not typically come in standard box packaging. Each item should be between 15cm

and 20cm in size. Examples include a mug, a book, a pair of sunglasses, a candle, or

similar objects.

・Chosen Items :

Figure 1.1 Body Lotions

Figure 1.2 Phone Case

・Body Lotion :

I chose body lotion because even though it usually comes without a box, adding custom

packaging would make it look more attractive and professional. A nice box can protect

the lotion, give space to show important details (like ingredients or how to use it) and

make the product feel more special. This would also make it a better option for gifting or

selling in stores.

Figure 2.1 Body Lotion Packaging Inspiration

Figure 2.2 Body Lotion Packaging Inspiration

I wanted the packaging to have a clear window so that buyers could see the body lotion

easily without opening the box. To keep the lotion bottle from moving around inside, I

decided to include circular inner packaging that holds it in place.

Figure 2.3 Sketch

Figure 2.4 Dieline of Body Lotions Box

Figure 2.5 Dieline of Body Lotions Box with Measurements

・Phone Case :

I chose a phone case because I wanted it to have a more luxurious and premium feel.

Instead of simple or plastic packaging, a custom box can make the phone case look more

stylish and high-end.

Figure 3.1 Phone Case Packaging Inspiration

Figure 3.2 Phone Case Packaging Inspiration

Figure 3.3 Sketch

I decided to have this type of packaging instead of the normal pull-out box because I

wanted the phone case to have a sleek and premium unboxing experience, similar to an

Apple product box. The clean, lift-off lid design adds a sense of elegance and

anticipation when opening, making the product feel more exclusive and high quality.

This type of packaging also fits well with the minimalist and modern look I wanted to

achieve.

Figure 3.4 Dieline of Phone Case Box

Figure 3.5 Dieline of Phone Case Box with Measurements

・Laser Cutting Process :